Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Key pain points
Payload’s biggest issue is how quickly it hands you the responsibility baton. Because it leans so heavily on self-hosting, you’re suddenly running databases, managing infra, dealing with scaling, and debugging auth quirks at 11 pm. And since the platform is still maturing, updates can feel unpredictable, and the surrounding ecosystem isn’t quite deep enough yet to soften the landing when something breaks. The recent Figma acquisition didn’t help either. Support has felt a bit lighter, and some priorities clearly shifted, alongside pricing.
Payload feels flexible on day one, the moment your project grows you’re either engineering around gaps or paying more than expected. If you're debating whether Payload fits the future of your stack (or you’re already feeling the cracks), we’re always happy to help you plan a cleaner path or a migration that won’t come back to bite you.

Steep learning curve
Payload’s code-first approach means you need solid dev experience to use it effectively. Non-technical teams will struggle, and onboarding takes longer compared to more guided CMSs.

Smaller ecosystem of plugins
There aren’t many ready-made extensions, so you’ll end up building features yourself. This adds development time and increases long-term maintenance.

Potential performance overhead
Because it’s a full JavaScript backend, Payload can get resource-heavy under high traffic. You’ll need to optimise your server setup and monitor performance more closely.

Gaps in documentation
The docs are improving, but there are still missing pieces and unclear sections. New users often have to dig through GitHub issues to find answers.

Small community
The community is growing but still small, so there’s less shared knowledge, fewer tutorials, and slower troubleshooting compared to bigger CMS ecosystems.

Requires separate hosting
Payload doesn’t come with built-in hosting, so you’re responsible for setting up and managing your server. That adds extra cost, extra setup, and extra operational overhead.
Expert migration services
Migrating your website content can be complex, but you don't have to do it alone. At Roboto Studio, we specialize in seamless CMS migrations, ensuring your valuable content is transferred efficiently and accurately.
Leveraging a combination of cutting-edge AI tools, advanced web scraping techniques, and our extensive experience in website integration, we handle the intricacies of moving your data. Whether you're upgrading your platform or consolidating systems, we provide tailored solutions to meet your specific needs.
Trust our expertise to manage your migration project, minimizing downtime and preserving data integrity, so you can focus on what you do best.

Integration with Next.js applications
Payload works natively with Next.js, giving you clean data fetching and a smooth development flow. It removes the usual CMS friction so you can build fast, modern frontends without hacks.

Fully customizable
Everything is configured in code, which means you can tailor the CMS to your exact use case. You define the logic, workflows, and behaviour.

Supports custom data models
You can design any content structure your project needs, from simple documents to complex relational models. This gives you full control over how content is organised and delivered.

Intuitive admin UI
Payload’s admin panel is simple, clean, and fast. Editors can create, update, and manage content without training or digging through confusing menus.

Custom plugins and APIs
You can extend Payload however you like. Build custom fields, integrate external services, or add your own API routes. Perfect for teams that need deeper project-specific functionality.

Built-in authentication
Payload comes with user auth, roles, and access control baked in. No external auth service needed, and you can customise permissions to match your editorial workflow.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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