Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

Key pain points
We have a long history with Prismic, and at one point, we were agency partners, so count us as biased. However, if you're anything like us, we've had an absolutely terrible experience with Prismic.
They've historically changed their API ad hoc, resulting in many broken websites, which is especially bad for an agency. They've dumped infrastructure on the community, resulting in expensive migration bills and client dissatisfaction and they've updated their system with no way to migrate other than to rebuild your entire website for literally years.
If you're having a hell of a time, we can help you move away and do it without breakages. We've had to migrate quite a few folks and we have a standardised process that lets us migrate images, videos, text and content structure to the platform of your choice.

Dependency on third-party hosting
You don’t control the infrastructure, Prismic does. So you’re tied to their uptime, limits, and CDN behaviour.

Limited native integrations
Most serious integrations require extra tooling or custom code because Prismic’s built-in ecosystem is pretty thin.

Steep learning curve
Slices, custom types, and the editor workflow take time to understand, especially for teams new to component-driven CMS structures.

Lack of built-in versioning
There’s no full document history or global rollback, meaning mistakes are harder to recover from without workarounds.

Escalating pricing model
Costs jump fast as you add seats, locales, or repositories, making it expensive to scale a growing content team.

Limited out-of-box features
Beyond basic content creation, most advanced needs require custom development, external tools, or plugins.
Expert migration services
Migrating your website content can be complex, but you don't have to do it alone. At Roboto Studio, we specialize in seamless CMS migrations, ensuring your valuable content is transferred efficiently and accurately.
Leveraging a combination of cutting-edge AI tools, advanced web scraping techniques, and our extensive experience in website integration, we handle the intricacies of moving your data. Whether you're upgrading your platform or consolidating systems, we provide tailored solutions to meet your specific needs.
Trust our expertise to manage your migration project, minimizing downtime and preserving data integrity, so you can focus on what you do best.

Content scheduling capabilities
Prismic makes it ridiculously easy to plan content ahead with built-in scheduling without any plugins or workarounds. Just pick a time, hit schedule, and your release goes live exactly when you want it.

Intuitive visual editor
The editor feels natural even for non-technical teams, with clean previews and simple fields. It keeps the writing flow distraction-free while still giving developers structure.

Efficient slices feature
Slices let you build repeatable, flexible components that marketers can rearrange without breaking layouts. It’s the closest thing to structured Lego-blocks for content teams.
Rich media embedding
Embedding images, videos, and rich assets takes seconds. You don't need to hack templates. Just paste, pick, and publish.

Flexible component reuse
Developers create once, marketing teams reuse forever. Slices and custom types make content scalable without adding complexity.

Seamless publishing experience
Publishing is fast, predictable, and drama-free. If you want to do a small tweak or a full-page release, everything ships smoothly with minimal cognitive load.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
Join the growing list of successful migrations
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